Check out LRG's Spring 2011 Collection!

LRG is taking an ambitious approach to the new year, with a 10-part series of releases planned from the 12-year old clothing company. For delivery one, the brand left it’s California base and traveled North to the beautiful San Juan Islands off the Washington coast, to shoot photo and video lookbooks for the collection. The collection is one of the more mature we’ve seen from LRG, including cardigans and refined flannels, jeans and pants with a grown up cut, and several accessory pieces in canvas and leather. The collection is well suited to the island hopping in the Pacific Northwest that the accompanying video shoot shows. LRG did a great job stepping outside of their typical style a bit for this collection, and the video shoot is very well done too – a nice look at a beautifully rugged part of the country that is often overlooked. Check out the collection and the video after the jump. The Spring Collection delivery one is available from LRG stockists now.

 This post is originally on www.freshnessmag.com